We had a lot of fun writing this song and working with our friends at Machine on this Samsung campaign for their new TVs with AI upscaling of your old videos. The song needed to feel like a classic 90s pop hit, but also shimmer and sparkle like it had more contemporary pop production. Fun fact, the advert also features Joe’s birthday on the TV (though by coincidence rather than design!)
Samsung Vision AI
Samsung // Machine
Services: Composition, Orchestration, Recording, Playing, Programming, Music Production, Mixing
